Nescafe questionnaire and perception map

Hello Nescafé lovers,

For this weak I created a short questionnaire with which I could measure the consumer preference of Nescafe. I created also perception map based on the answers I received from the questionnaire. You will see underneath the questionnaire form and the perception map.

Coffee questionnaire

About yourself

Full name                             :Enter Full name
Age                                       : Fill in age.
Sex                                        : Kies een item.

In this questionnaire, you will find different kind of questions about your perceptions of the coffee brand that is active in the market of the Netherlands. The questions of the ranking should be answered as follow the grade with 1 is the lowest and the grade 5 is the highest possible ranking.

Do you drink coffee?

☐Yes ☐No

Which brand of coffee do you drink

If you should rank those brands between 1 and 5, what should you ranking looks like

AH         Kies een item.                              Jumbo                      Kies een item.       
L’or      Kies een item.                              Douwe Egberts       Kies een item.       
Nescafé  Kies een item.                           Kanis& Gunnik       Kies een item.       
Other      Kies een item.  

Explain why you ranked the ‘brand’ with the lowest rank a 1 and why you give the ‘brand’ a 5

What is the first thing that will come to your mind first if you think about coffe

Did you ever heard about the coffee brand ‘Nescafe’

☐ No, Did not heard about it

☐Yes, heard about it, I heard it on / in the

If you could change one thing to your preference coffee what should it be?

If there was a decrease in price, or a sale will you purchase more coffee of your preference coffee brand?

☐ Yes ☐ No

If you should rank the flavor of the coffee in combination of the quality what kind of rate should you give
AH         Kies een item.                              Jumbo                     Kies een item.       
L’or      Kies een item.                              Douwe Egberts      Kies een item.       
Nescafé  Kies een item.                           Kanis& Gunnik      Kies een item.       
Other      Kies een item.  

If there was an increase in the coffee price, will you still purchase the coffee of the coffee from this specific brand?

☐ Yes

☒ No

What is necessary for you to increase the brand image

Perception map

 References

Akyol, T. (2016, 11 30). Coffee questionairre. (R. Selvanayagam, Interviewer)

Bawar, J. (2016, 11 30). Coffee questionnaire. (R. Selvanayagam, Interviewer)

Dibb, S. P. (2016). Marketing concepts and strategies. United Kingdom: Cengage Learning EMEA.

http://www.perceptualmaps.com. (2016, 11 30). How to make a perceptual map using excel. Opgehaald van http://www.perceptualmaps.com: http://www.perceptualmaps.com/make-a-perceptual-map/how-to-make-a-perceptual-map-using-excel/

Sivrikaya, M. (2016, 11 30). Coffee questionairre. (R. Selvanayagam, Interviewer)